It’s official: personal
invitation brings lurkers out of the closet!
My last post, ‘Heroes or hoverers’ (06 September),
produced over 20 comments from hitherto silent lurkers. Why did they declare
their presence? In most cases, because of personal invitation via email or
Facebook.
It’s a tried and tested
model of public relations
success: there’s nothing like personal invitation for evoking interest and
engagement in a potential respondent. It works every time, especially on
social media, explains MELISSA GALT, Australian born motivational speaker and
designer, at
And the next step? Once members are engaged, we need to
encourage their activity. How do we create ‘sticky' members – those who keep
coming back? See
Among other things, the
socialmediaaexaminer site foregrounds the importance of strong leadership. This
is as vital to a virtual community as it is to a ‘real’ community.
More about 'sticky' members Thank you to the many commenters on my own
blog who have highlighted other essential producers of ‘stickiness’. As
you’ve said, social media users will come back to a site if it offers
them the chance to:
* communicate
creatively (25 Aug post-Rox)
*
engage (06 Sep post – http://vzrethinks.wordpress.com; 31 Aug
post - http://academondownunder.wordpress.com/) *
listen (ozmediaphiledotcom)
* connect (22
Aug post-Sally Morgan)
* collaborate with
others with niche interests (25 Aug post –Donny; 02 Sep post-Naomi)
* talk
the same ‘language’ (25 Aug
post-Aiza)
* be acknowledged
(23 Aug post)
What makes YOU return to
the same social media site again and again?
Please comment–name the
site, and your reason for being sticky!
